Hospitality • Business model • Brand

Nhà Bao La

A hospitality brand for homestays, farmstays and private villas in nature. I co-founded it, and we run each place together with its owner on a B2B2C model.

  • 6*properties in the plan
  • 3*owner partnerships
  • 28*SOPs written

* Sample figures for the layout. Real numbers coming soon.

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What I did

  • Brand concept, tone of voice, marketing direction and visual storytelling.
  • The B2B2C model, partnerships and revenue sharing.
  • Proposals, guest experiences, non-room revenue and a direct-booking strategy.
  • Workflows, SOPs, finance, staffing and management systems for each location.

The financial numbers are projections, not revenue we have made.

Role
Co-Founder · Brand & Business Development
Sector
Hospitality
Disciplines
Business model
Brand
SOP
Hospitality
Concept direct-booking website for Nhà Bao La on a laptop and phone, with an illustrated riverside garden house in the hero and a booking bar.
Concept mockup
Concept printed guest welcome set for Nhà Bao La: a welcome letter, a card of gentle house rules, a Wi-Fi card and an arched-door key tag.
Concept mockup
Concept Instagram profile for Nhà Bao La on a phone with a grid of nine illustrated posts, two post captions and a tone-of-voice card.
Concept mockup
Concept owner handbook spread for Nhà Bao La explaining the owner, brand and guest partnership model alongside a guest-arrival SOP.
Concept mockup
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