Brand & Marketing • Photography • Video

Fashionista Café

A French restaurant with Vietnamese flavours, in a winter-garden room inside The House of Fashion, a fashion house on Phùng Khắc Khoan. MICHELIN Selected in 2023, 2024 and 2025. I was the marketing person, which in a restaurant means most things with a screen or a camera.

  • 3years MICHELIN Selected
  • 2languages on every menu
  • 36*campaigns run

* Sample figures for the layout. Real numbers coming soon.

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What I did

  • Photographed the food and filmed the room, then edited both.
  • Wrote for it in Vietnamese and English: menus, seasonal offers, daily posts.
  • Designed the à la carte menu, the set menus, the wine list and the social posts.
  • Designed the website and looked after its search ranking, and ran Meta Ads.
  • Set up the team workspace on Lark and Notion: goals, an influencer list, ad dashboards. Events like Acoustic Nights and Picnic Brunch were planned there.
Role
Marketing Specialist
Sector
Fine dining
Disciplines
Photography
Video
Copywriting
Meta Ads
Web
Sliced duck breast with jus and carrot puree on a gold-rimmed plate
Concept render
A chocolate dome with gold leaf, cream and raspberries on a black plate
Concept render
A three-tier stand of macarons, sandwiches, tartlets and strawberries
Concept render
A glass of red and a glass of white wine
Concept render
The villa seen head-on: four shuttered windows with iron balconies above two lit shop windows
Concept render
White-cloth tables and cane chairs on the terrace behind a low wall with lanterns
Concept render
Shuttered windows and iron balconies under the slate roof
Concept render
Concept bilingual Vietnamese and English à la carte menu spread for Fashionista Café, French dishes with Vietnamese flavours on ivory paper with gold rules.
Concept mockup
Concept Acoustic Nights social set for Fashionista Café: an illustrated feed post and a matching story on a phone, set in the winter-garden room.
Concept mockup
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